Expertise
Global Brand Strategy
Demand Generation
Digital Marketing
Content Journeys
Marketing Automation
Event Planning
Public Relations
Advertising
Experience
Marketing Consultant
2016 - Current
Evolve the Newtown MediSpa brand using creating marketing content. Discover and promote community events. Assist with PR efforts.
Director of Marketing
2016 - 2020
Developed and executed the strategic marketing plan for an ERP software and eCommerce technology company. Accountable for demand generation, content development, PR efforts, internal and external communication strategy, digital, social, and print media campaign plans. Led the in-house creative services team, outsourced vendors & agencies. Reported directly to COO.
Global Channel Enablement Manager
2014 - 2016
Created integrated global brand campaigns and core value propositions for DMT products to support sales goals. Accelerated market growth by writing and designing sales collateral for time-sensitive campaigns. Managed marketing assets for updates, accuracy, and positioning. Supported the global sales team with targeted campaign opportunity plans.
Senior Campaign Account Executive
2010 - 2013
Project manager and brand influencer team lead for large-scale national campaigns, including “Bring Your Challenges” and “Retirement Red Zone”. Developed B2C & B2B messaging in collaboration with cross-discipline partners (legal, product, sales, advertising, and procurement teams) to meet aggressive product launch and product update deadlines.
Senior Marketing Project Manager
2007 - 2010
Coordinated high-impact, accurate, relevant, and compliant B2C & B2B marketing collateral in various media forms to support product launches and/or investment modifications, corporate brand initiatives, and campaigns.
Featured Work
If you’ve never worked with a marketing professional, it can be hard knowing exactly what they can do for you and your team. My goal here is to showcase the array of skills I bring to the table when it comes to writing, design, and content creation. Contact me to find out more or see samples in person. I’m happy to answer any questions that come up.
Reach New Heights
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