About JL2
JL2 Consulting brings together more than 35 years of marketing, product, business management, and training facilitation experience. Together, we have developed and led high-performing teams in both a small business environment and several Fortune 500s.
Our mission is to provide you with the leadership your business needs. Whether you require additional marketing & product management support or want to learn how to best train teams, we ensure every client's needs are fully met with clearly defined plans, attainable goals, and timely action.
Learn how we can help your business reach peak performance.
Marketing Strategist | Brand Expert | Writer
Marketing Fractional Leader and Lead Consultant: Jennifer Luizzi
It's time to take your business to the next level of growth; shake up your brand, create captivating content, and automate your marketing and sales efforts. I’m passionate about brands and possess the know-how to make yours grow. I empower teams to think outside of the box to elevate their brand, sales enablement tools, and advertising strategies.
Since 2000, I’ve been lucky to work with a variety of clients, and I’ve learned something new from every single one of them. I have garnered respect in the marketplace for my work developing annual marketing strategies and leading teams through execution excellence from Fortune 500s to start-ups. My expertise in managing media plans, PR efforts, and digital, social, and print campaigns has been rewarded with several industry advertising awards for brand excellence. In addition, my clients have exceeded revenue goals and become prevalent in their respective industries.
With close collaboration, I will work with you to align your business goals to a focused strategy and achievable milestones. Together, we will create and implement a marketing program to drive immediate results.
Product Management Leader | Master Coach and Facilitator
Product Management Fractional Leader
Coach & Facilitator: James Luizzi
Lead Consultant: James Luizzi
I am truly passionate about helping teams and individuals learn, grow, and function more effectively. Therefore, I utilize my past experiences in product management and learning and development in order to take an intimate, hands-on approach with all businesses I work with. I always start by working to uncover needs & gaps of applicable functions or teams, then deliver an achievable plan of action for moving forward. There are no one-size-fits-all with business so I work to customize solutions and tailor them to your businesses particular needs. My work only begins there, as I help to implement these solutions through fractional leadership, training, and coaching while also measuring the results and impact to you and your teams along the way.
With over 20 years in the corporate and consulting world I have worked with various companies such as GE, Prudential Financial, Ameriprise, Well Fargo Bank, and Northern Trust Bank and many more. My goal is to help companies through relationships and deep understanding first to provide customized solutions specifically for you. Please feel free to reach out, I would love the opportunity to discuss your business and determine how we may be able to help you achieve your goals.
Hiring a Marketing Leader
If you’ve never worked with a marketing professional, it can be hard knowing exactly what they can do for you and your team. My goal here is to showcase the array of skills I bring to the table when it comes to writing, design, and content creation. Contact me to find out more or see samples in person. I’m happy to answer any questions that come up.
Experience
Marketing Consultant
2016 - Current
Evolve the Newtown MediSpa brand using creating marketing content. Discover and promote community events. Assist with PR efforts.
Director of Marketing
2016 - 2020
Developed and executed the strategic marketing plan for an ERP software and eCommerce technology company. Accountable for demand generation, content development, PR efforts, internal and external communication strategy, digital, social, and print media campaign plans. Led the in-house creative services team, outsourced vendors & agencies. Reported directly to COO.
Global Channel Enablement Manager
2014 - 2016
Created integrated global brand campaigns and core value propositions for DMT products to support sales goals. Accelerated market growth by writing and designing sales collateral for time-sensitive campaigns. Managed marketing assets for updates, accuracy, and positioning. Supported the global sales team with targeted campaign opportunity plans.
Senior Campaign Account Executive
2010 - 2013
Project manager and brand influencer team lead for large-scale national campaigns, including “Bring Your Challenges” and “Retirement Red Zone”. Developed B2C & B2B messaging in collaboration with cross-discipline partners (legal, product, sales, advertising, and procurement teams) to meet aggressive product launch and product update deadlines.
Senior Marketing Project Manager
2007 - 2010
Coordinated high-impact, accurate, relevant, and compliant B2C & B2B marketing collateral in various media forms to support product launches and/or investment modifications, corporate brand initiatives, and campaigns.